I love loyalty programs!
There are several loyalty programs (and/or e-mail newsletters) that I am enrolled in. For example, Hallmark Gold Crown, Kroger, CVS, Borders, Buca di Beppo.
Today, I got an e-mail from Borders with 40% coupon. This is a decent coupon, as they normally only include 10% or 20% off. All you need to do is sign-up for their free Borders Reward Program and then print out the e-mail coupon. They will typically send our their e-mail newsletter about 2-4 times a month and announce specials and sales.
Since this is a free program, it’s a good deal- just need to take the time to sign-up and look at their e-mails when they come across. For me, the main benefit from the program are the e-mail coupons they send, as opposed to the Borders Rewards Points (spend $150, get $5 off) since I don’t spend much when I shop there.
Here’s another description of the program/coupon from Common Sense with Money.
Let’s see what I can get tomorrow for 40%!